360 Campaign

Utah FrontRunner. Why sit in traffic when you could spend your commute doing what you love? Offering an onboard MAX subscription as part of this advertising campaign would give savvy commuters a chance to let their self-care schedule itself. By showing beloved MAX characters making the most of their time off, we're inspiring our commuters to let FrontRunner do the hard work for them. To top off these unique ads we'd create MAX carts- an interactive ambient ad. The last cart would be wrapped and decorated in a show of choice as commuters could take this chance to connect and share their love of the show with other commuters!

Copywriter: Julia Walker